We are currently preparing a crypto quest for a client, a top web3 game. In my opinion, a quest is one of the most effective tools today to attract a large audience to the community at the start of the project.
Venues for Holding Quests
A quest is a list of tasks that a person must complete in order to receive a basket of goodies from the project. You can learn more about how global web3 marketing works on my Telegram channel.
Top venues for holding quests: Layer3 and Galxe. Their main advantage is their own community, which can participate in your quest. Cryptans trust these platforms, so people are not afraid to engage with an unfamiliar web3 product.
Layer3 and Galxe have their own huge audience of several million users, allowing you to receive strong promotional support and “pull” a portion of the audience “for free” – without expenses on direct traffic purchase.
- To launch a quest on Layer3, your project must undergo an external audit; you cannot launch a quest without it. Also, there is a fee to launch a quest there. On average, a campaign will cost $10,000. One of the difficulties is that they are very selective in choosing projects for their platform, and newcomers need to pass a thorough compliance check before they allow the project on the platform.
- The second platform, Galxe, is free and more suitable for hosting giveaways (simply put, handing out “elephants” or running contests). Here, you can set up a limited set of tasks, but it’s quite enough to kickstart the project without overpaying.
- Another platform for crypto quests is Zealy. It has minimal requirements for launching a campaign. There’s a convenient dashboard for managing the project, the ability to set up regular daily tasks, and organize a referral program for campaign participants. However, you won’t be able to create on-chain (processing on the blockchain) tasks here, and its own community is three times smaller than Galxe’s.
- As a bonus, there is another platform for quests – Gleam, but it’s not as trusted by the crypto community, and accordingly, you will be able to attract fewer audience members from there.
How to Conduct a Quest
We have experimented with various task options: both when there were many and they were complex, and the simple “like-and-subscribe” variant.
When devising tasks, it’s essential to consider the goal. If your task is to attract a large audience and then motivate them to take a specific action, like playing the game, the tasks should be simple. For example, for our client, we ask people to register in the game and join the community.
“Everyone who does this automatically receives 40 BUSD in their wallet and a chance to win a part of the 5000 USDT prize pool.”
If the quest’s goal is not just to attract many users but many individuals ready to perform a specialized action, it is, of course, better to provide more tasks related to the project. For instance, in the case of a game: participate in a certain number of battles, test the game’s features, or share gameplay footage on social networks. Then there will be fewer quest participants (in the first case, there could be tens of thousands), but they will be of higher quality.